Transformers

Transformers (トランスフォーマー, Toransufōmā^?) is an entertainment franchise. It began with the Hasbro Transformers toy line, centered on two factions of warring alien robots which are called the Autobots and the Decepticons. In its 26-year history, the franchise has expanded to encompass comic books, animation, video games and films. Transformers: Generation 1 includes both the animated television series The Transformers and the Marvel Comics comic book series of the same name, which are further divided into Japanese and British spin-offs, respectively. Sequels followed, such as the Generation 2 comic book and Beast Wars TV series, which became its own mini-universe. Generation 1 characters underwent two reboots with Dreamwave in 2001 and IDW Publishing in 2005, also as a remastered series. There have been other incarnations of the story based on different toy lines during and after the 20th-Century. The first was the Robots in Disguise series, followed by three shows (Armada, Energon, and Cybertron) that constitute a single universe called the "Unicron Trilogy". A live-action film was also released in 2007, with a sequel in 2009, and a second sequel in 2011, again distinct from previous incarnations, while the Transformers Animated series merged concepts from the G1 story-arc, the 2007 live-action film and the "Unicron Trilogy".

AUTOBOTS vs DECEPTICON

PROTECT & DESTROY

AUTOBOTS

DECEPTICON

Transformers is a 2007 American science fiction action film based on the Transformers toy line. The film, which combines computer animation with live-action, is directed by Michael Bay, with Steven Spielberg serving as executive producer. It stars Shia LaBeouf as Sam Witwicky, a teenager involved in a war between the heroic Autobots and the evil Decepticons, two factions of alien robots who can disguise themselves by transforming into everyday machinery. The Decepticons desire control of the AllSpark, the object that created their robotic race, with the intention of using it to build an army by giving life to the machines of Earth. Megan Fox, Josh Duhamel, Tyrese Gibson, Jon Voight, Anthony Anderson and John Turturro also star, while voice actors Peter Cullen and Hugo Weaving voice Optimus Prime and Megatron respectively.

Produced by Don Murphy and Tom DeSanto, they developed the project in 2003 and DeSanto wrote a treatment. Steven Spielberg came on board the following year, hiring Roberto Orci and Alex Kurtzman to write the screenplay. The United States Armed Forces and General Motors (GM) loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro organized an enormous promotional campaign for the film, making deals with hundreds of companies. This advertising blitz included a viral marketing campaign, coordinated releases of prequel comic books, toys and books, as well as product placement deals with GM and eBay.

Transformers was a box office success,despite mixed critical reaction to the radical redesigns of the characters, and reviews criticizing the focus on the humans at the expense of the robots. It is the forty-third most successful film released and the fifth most successful of 2007, grossing approximately US$709 million worldwide. The film won four awards from the Visual Effects Society and was nominated for three Academy Awards for Best Sound, Best Visual Effects, and Best Sound Editing.